Can You Create Your
Own Email Follow-Up System? (The first of a multi-part series) by Robert Jillie
http://GreenMountainMoney.com

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Are you using an email follow-up on your web sites? You should be!

I would like to show you how I write my follow-up letters.

Almost all Internet marketers know that they need to have a follow-up system in place, but many just don't know how to go about setting one up!

You first must be able to write follow-up letters that can sell.

If there is any one skill that is vital to the success of your Internet business...

It is your ability to write letters and follow-ups, which sell your products and/or services.

In the past I tried using a more aggressive follow-up system than the one I use now.

I was running a string of sales letters to my prospects and making very minor changes in each letter. I found that this style of sales letter does in fact increase response rates over using a web site by itself; but it is not the most successful selling system.

The formula that I now use is more about educating a potential customer than on selling to that customer.

The vast majority of people online today are not interested in "being sold." They are interested in being taught.

So I now try to write my follow-up letters to teach and sell at the same time.

Most regular follow-up letters tend to annoy your prospects

I want to show you the step-by-step system I have used to create my best follow-ups...

First though let's cover some basics on writing your follow-up letters.

Writing Email Follow-Up

Write like you're talking to a friend. This is the key. You do not need to make the writing process difficult. You do not need to use big words, complicated sentence structure, or intelligent sounding grammar. Never forget you are dealing with just one potential customer.

Even though you may have sent out thousands of follow-ups you are still dealing with just one potential customer at a time

One that will hopefully become a customer and friend for life.

You need to write your follow-up emails (and all of your web content for that matter) just as if you were writing an email or letter to one of your friends. I can't emphasize this enough.

There is no need to try and complicate this simple writing process.

It helps if you can have a specific friend in mind while writing your letters (especially one who would be a good potential customer for your product or service). Write everything just as if you were talking to them. Then, you might try mailing them the letter.

This may sound silly at first but it will help you judge their reaction to your letter.

There are several Key steps you need to hit on when writing good follow-ups

1. Personalize.

Email has to be personalized if you want it to be read. This is important so read it again! :-)

The vast majority of Internet users get way too much email in their inbox and if you want them to read your letters

You must personalize your subject line and the body of the letter itself.

Always insert their first name into the subject line of your emails. Then, start the greeting of the email with some thing like, "Hello Joe," This will grab your prospects attention immediately.

This now becomes a personal letter from a friend and not just another "form" letter.

2. Educate Your Buyer.

I never go for a hard sale right at the beginning. The purpose of your follow-up series is to take your prospect by the hand and lead them to a buying decision...

not to force one upon them.

You need to educate them about your industry. Let them know how you can help them, what benefits you can offer, and how you provide them with no risks.

3. Avoid using exclamation points and wild claims

Or anything else that will hurt your credibility with future buyers.

Remember that people buy based on emotions and you will need to use an e