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Web site Review

Our Web site Review is designed to ensure implementation of a successful Internet strategy.

If your company is considering:

• Re-developing your Web site
• Changing the focus of your Web site
• Expanding your business online

or, if you have just implemented an online strategy, Content Mart Small Business Services will help you to identify where you are being best served by your Web site and where you could be better served.

The objectives of a Web site Review are to help you:

• Build online customer relationships
• Market and promote your Web site successfully
• Build business using your Web site

To achieve these objectives, Content Mart Small Business Services will analyze and evaluate your Web site on issues such as CRM, design, functionality, professionalism, content, clarity of message, speed of download, organization and navigation, relevance and positioning of keywords and primary text and marketing integration.

Content Mart Small Business Services will:

• Help you gain knowledge by illustrating your Web site's strong and weak points
• Prioritize remedial action
• Help plan your eBusiness strategy
• Help achieve your online marketing objectives
• Help you understand your market through your Web site

Web site Reviews touch on five important aspects of Internet development: Site Performance and Code, Appearance, Structure and Navigation, Content and Usability. An example of the types of questions we will answer is provided below. We generally eMail the review to you within 1-2 business days.

In addition to the review, you may wish to call and speak with us about your Web site. A phone conversation can help us identify unique aspects of your business that will allow us to bridge the gap between a functional Web site and a site that measurably fulfills your specific business goals.

Site Performance and Code

• Is the code valid?
• Is the code neat and well commented?
• How long does it take to load the site at various connect speeds?

• Is the page layout and use of color, fonts, and images consistent throughout the site?
• Is the design appropriate for the purpose of the site and for the intended audience?

• Is the content of the site logically organized?
• Are all links clearly labeled and their destination obvious?

• Is the content appropriate for the intended audience?
• For sites with large amounts of information, is a search function available?

• Is the site cross-browser and cross-platform compatible? (Does the site work for users of both IE and Netscape browsers, using either Mac or Windows operating systems?)
• Can the site be viewed without unintended horizontal scrolling at the most common resolution? (Currently, 800x600 is the most common resolution.)