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Set Your eBusiness Goals and Objectives

Listed below are some typical goals and objectives for an eBusiness. Review the examples and then complete the strategy planning chart at the end of this section.

Typical eBusiness Goals

Objectives

Promote my business on the Web.
  • Within 30 days, be able to communicate my company name, its strong points, products and services, benefits, prices, customer list, etc. to new customers & prospects Grow my business by increasing non- local sales
  • Build national web presence on-line so that I am getting 25% of total sales from outside my local sales area within 90 days
  • Sell products on-line on a 24/7 basis
  • Achieve 15% of total product volume through on-line sales within 120 days
Reduce cost/dependence on printed product information.
  • Cut my printed materials costs by 75% by referring people to my web site
Improve customer service.
  • Provide instant information to prospects and customers by making it possible to view product descriptions, FAQ's, price information and applications information directly from my site
Prospective customers can experience my product on-line.
  • Provide an interactive product demo on my site that sells my product
  • Provide customer case studies and testimonials that show how they used the product and the benefits they received.


Chart Your eBusiness Goals and Objectives

eBusiness Goals

Objectives

   
   
   
   
 

 
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