Identify Your Internet Benefit
Identify how your website will add benefit to your product or service. Internet benefit is created in two ways.
- Using the features of the Web as part of your product or service.
Example: eLibrary.com created a reference information service using the Web's ability to create access to numerous resources across the Internet.
- Using the Web to enhance the existing benefits in the product or service.
Example: Amazon.com
sells books. They have enhanced the existing service of a traditional
bookstore by adding the benefits of "always open for business", online
reviews, a huge searchable inventory, suggestions for similar books,
and delivery to your door. Millions prefer Amazon's Internet benefit to
a trip to a conventional bookstore.
Answer these critical questions to pinpoint your Internet benefit:
- How does the Internet add value to my product/service?
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- If
my product/service can be acquired through other than online channels,
how does using the Net provide my customers with a more attractive
(faster, more convenient, easier) way to shop and buy?
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