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Select and Register Your Domain Name

A domain name is the unique name that identifies an Internet site. Think about the positioning value that selecting the right dot com name can bring to your business. Successful eBusiness companies select a name that will stick in the mind of their intended audience.

• An extension of your brand. For some businesses, their dot com name is the logical extension of their established brand, for example, LandsEnd.com or REI.com.



• An expression of your services. Many eBusiness domain names tell the world something about what they do. Guru.com, as an illustration, is a site for free lancing experts where you can find a "guru" if you need one or find a project if you are a freelance expert seeking work. Eangler.com is a site about fishing -- fishing stories, fishing techniques, fishing rods, fishing lures, fishing guides, and fishing travel.



• A unique identifier. Another strategy used by some businesses is select a domain name that is a made-up word - totally unique in terms of language - or to use an existing word in a new context so that it becomes their unique positioning. Onvia.com, a leading aggregator of products and services for small businesses, and KaChing.com, a site solely devoted to women's interests, are examples. Amazon.com is the epitome of the branded word approach.

The cost to register your domain name is modest and registration is good for two years. Your site design resource will have favorite domain registration companies to recommend and you can also find them with search engines. The biggest challenge may be finding an available domain name that you want.