Select Your Technical Resources
Determine
if you will build your site or hire technical resources to build it.
Consider the advantages and benefits of each approach. Review your
preliminary plan to determine which option works best for your
eBusiness.
Approach
|
Advantages
|
Drawbacks
|
| Build your own site
|
- helps to control costs
- ensures that you understand the features of your site
- you know more about what you are doing to attract customers
|
- you may lack the needed skills (personally or among your employees)
- it may take considerable time to acquire the skills
|
| Use external resources |
- your site can be online sooner
- you can incorporate more complex features
- experienced help with planning and implementing your site
|
- increased costs
- less knowledgeable about the features of your site
- less knowledgeable about the promotional techniques
|
- If
you decide to outsource your Web site production, make a list of other
small eBusiness owners that may offer referrals for designers and
programmers they have hired.
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- Use
your favorite search engine to begin looking for professional web site
developers and eCommerce business solution providers who advertise on
the Web. You can hire a small firm that will work with you to design
exactly what you want or choose a big software company that provides
packaged, standardized "turn-key" design approaches. List your top 3-5
choices below.
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